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About Fortis
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Here today. Where tomorrow? Our new advertising campaign is based on a fundamental truth. That truth is that life is a curve and wherever you are on that curve you are not there by fate. It’s the decisions you make that affect where you are and where you will be. By challenging people to stop.to think.to evaluate, we ask people to decide for themselves where they want to be in the future. But we also ask them the less frequently asked and more difficult question-Where are you today ?
This new campaign underscores that Fortis is there for its customers at those critical moments. We are there to help customers anticipate the road ahead; to prepare for the journey and to choose a path that will help them. Once people have identified where they are today and where they want to be tomorrow Fortis is in a position to help them with an extensive range of competitive products and services. When we talked to people around the world we realized our new campaign reflected the Fortis corporate ambition perfectly. The ambition to anticipate and exceed consumer needs. It is universally understood by people, who, in a world of increasing financial uncertainty, recognise the need to take greater control of their financial destiny. As a brand we encourage our customers to dream but we don’t treat them as dreamers. We help them to get there.
TV commercial
Advertisements
Airport media
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Wherever we are in life we are faced with important and sometimes tough financial decisions – and these decisions are not always easy to make on our own - yet the consequences of those decisions can be long lasting. It was Charles Handy, author of The Empty Raincoat, who first pointed out that things never remain the same. If you avoid making decisions, eventually you will be on a downward slope. Make the correct ones and you can start new upward curves.
